Jack Daniel's maker scraps DEI policies after threat of ‘anti-woke' boycott

The maker of Jack Daniel's whisky said it will pull back on its DEI initiatives, buckling to pressure on social media as an "anti-woke" activist said he was preparing to launch a boycott. Spirits giant Brown-Forman Corp. – with a market capitalization of $21.37 billion – is the latest company to scrap its diversity, equity and inclusion program, following Harley-Davidson, Tractor Supply and John Deere. Major firms who rely heavily on a red state clientele have been caving to boycott pressure from corporate ...