What's Going On With Roku Stock Today?

Roku, Inc. ROKU shares are trading higher on Friday. Guggenheim analyst Michael Morris upgrades Roku from Neutral to Buy with a $75 price target. The analyst anticipates investor interest in Roku will increase as the company approaches its third-quarter earnings report in November. Roku is advancing efforts to expand its video inventory advertising sales via third-party demand-side platforms and enhance monetization on its home screen. The analyst noted that this anticipated progress is expected to further ...