Southwest Airlines Needs Better Communications Not Activist Investors

Southwest Airlines airplanes negotiate gates at BWI in October 2021. (Photo by Kevin Dietsch)Getty ImagesThere’s no question that Oscar Munoz was good for United Airlines. He came in as CEO at a tough time, fixed problems, and then did what many executives cannot: he managed succession well. Munoz hired Scott Kirby soon after Kirby was fired by American. Then Kirby put United in a spot where most people in the airline industry think it is now better than American.On Thursday, in Fortune magazine, Munoz argu ...