Peloton slammed over $95 activation fee for used bikes — on top of monthly fee: ‘egregious money grab'

Peloton was accused of an “egregious money grab” over its controversial decision to tack on a $95 “equipment activation fee” for those who purchased a used bike. The one-time fee, which was revealed in a shareholders letter and blog post when the company announced its earnings last week, comes on top of the $44 monthly subscription for Peloton’s online classes. Those who purchase new bikes, which cost significantly more than the used models, don’t have to pay the activation fee. The added fee left many die- ...