Mikra Engages impact.com for Partnerships Expansion

Core Insights - Lifeist Wellness Inc. is expanding its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. by partnering with impact.com to enhance its affiliate marketing strategy, which is crucial for growth in the nutraceutical industry [1][3][4] - The global partnership and affiliate marketing market was valued at $20.4 billion in 2022 and is projected to grow to$39.8 billion by 2031, indicating significant potential for revenue generation in this sector [3] Company Overview - Lifeist Wellness Inc. focuses on leveraging advancements in science and technology to create innovative ventures aimed at transforming human wellness, with Mikra specializing in cellular health products [5][7] - Mikra aims to utilize impact.com's tools to effectively manage and optimize partnerships, thereby driving sales growth and customer acquisition [3][4] Industry Context - The partnership and affiliate marketing sector is experiencing rapid growth, driven by the rise of social media and decentralized media platforms, which allow diverse voices to reach broader audiences [3] - impact.com is recognized as a leading partnership management platform, supporting over 225,000 active partnerships for major brands, which highlights the importance of strategic partnerships in customer acquisition [6]