ECD Auto Design Adds Blackbridge Motors Defenders to Product Lineup

Core Viewpoint - ECD Automotive Design, Inc. has entered into a licensing agreement with Blackbridge Motors to produce branded classic Land Rover Defender SUVs, enhancing its market position in the luxury vehicle segment [1][2]. Company Overview - ECD Automotive Design specializes in restoring and modifying classic and collectible automobiles, particularly Land Rover Defenders and Jaguars, and operates a facility in Kissimmee, Florida [1][5]. - The company was founded in 2013 and has a workforce of 90 craftsmen and technicians, with a focus on high-quality, bespoke vehicle production [5]. Licensing Agreement Details - The licensing agreement grants ECD access to Blackbridge's intellectual property, branding, and marketing support in exchange for fees and royalties per vehicle sold [2]. - This partnership allows ECD to produce Blackbridge Defenders, which are expected to enhance factory utilization and improve profit margins [3][4]. Market Expansion and Strategy - The collaboration is aimed at expanding ECD's presence in the luxury Defender market, with Blackbridge averaging 15 Defenders sold annually at a similar price point to ECD's offerings [3]. - The CEO of ECD highlighted that this strategic relationship will enable the company to capture more of the classic car ecosystem, which is valued at approximately $15 billion, and aims to consolidate a fragmented luxury classic car industry [4].