Abbott Expands its Pure Bliss™ Line of Infant Formulas to Include European-Made and Organic Products; Offers the First and Only Organic Liquid Formula Available at U.S. Retail Stores

Core Insights - Abbott has expanded its Pure Bliss™ by Similac® line of organic and European-made infant formulas to meet diverse parental preferences for infant nutrition [1][2] Product Offerings - The Pure Bliss by Similac line includes: - Pure Bliss by Similac Irish Farms infant formula, made from fresh milk sourced from Irish farms, designed for easy digestion [2] - Pure Bliss by Similac Organic infant formula, a USDA-certified organic formula available in powder and liquid forms, noted for its convenience as the only USDA-certified organic liquid formula in select U.S. retail stores [2] - Pure Bliss by Similac Organic with A2 Milk infant formula, which uses milk from cows that produce A2 beta-casein protein, making it easier to digest and more similar to breast milk [2] Market Positioning - The expansion reflects a growing trend among parents seeking specific types of infant formulas, including organic, A2 milk, and ready-to-feed options [2] - Abbott's Pure Bliss line is backed by nearly a century of experience in providing high-quality infant nutrition inspired by breast milk [2][4] Availability - Pure Bliss by Similac products are available at major retailers such as Amazon, Target, and Walmart, with a product locator available on Similac's website for convenience [3] Commitment to Quality - Abbott emphasizes its commitment to quality and research in infant nutrition, offering a range of formulas that cater to various dietary needs and preferences [4]