Walmart Expands Omnichannel Experiences and Fulfillment Solutions for Third-Party Sellers
WalmartWalmart(US:WMT) PYMNTS.com·2024-08-27 19:56

Walmart Marketplace Expansion - Walmart has introduced new product categories on its eCommerce platform, including Premium Beauty at Walmart, Resold at Walmart, and Collector Shop, featuring custom storefronts, pre-owned luxury items, and collectibles from 1,700 sellers [1] - The company is enhancing its omnichannel experience with Walmart LocalFinds, connecting shoppers with local retailers through digital channels and offering direct pickup and delivery from sellers' physical stores, launching this fall in Atlanta and Dallas [2] - Walmart Fulfillment Services (WFS) has introduced new solutions, including a Multichannel Solutions program, Walmart Cross Border import service, and an expansion of the Walmart Preferred Carrier program, enabling sellers to fulfill orders across multiple eCommerce sites and manage international shipments [2] Growth and Strategic Focus - Walmart Marketplace has achieved over 30% sales growth in each of the past four quarters, with the number of sellers on Walmart.com growing by 20% in the last fiscal year [3] - The company continues to invest in digital and fulfillment capabilities to enhance the customer and seller experience, emphasizing personalized and seamless omnichannel experiences [3] - Walmart launched its third-party marketplace in 2009 to diversify product offerings and compete with Amazon's seller ecosystem [3]