Why Walgreens Boots Alliance Plunged Today

Major drug companies are increasingly going direct-to-consumer.Shares of beleaguered drug store and pharmacy chain Walgreens Boots Alliance (WBA -8.81%) fell 8.4% on Tuesday as of 3:22 p.m. ET.The reason for the drop today appears to be twofold: One, Pfizer unveiled its own direct-to-consumer telehealth and e-commerce platform. Two, Eli Lilly announced it would be cutting prices for its GLP-1 drug Zepbound by 50% for certain doses, when ordered directly from the drugmaker's LillyDirect e-commerce platform.W ...