Digital Transactions Now 37% of Nordstrom's Total Sales, CEO Says

Digital sales are climbing steadily at Nordstrom, and displaying a consistent upward trajectory. During the company's second-quarter earnings call Tuesday (Aug. 27), CEO Erik Nordstrom said digital sales increased 6.2%, accounting for 37% of total sales and the fifth consecutive quarter of improvement. "As we have shared previously, growing the digital customer journey is a key part of our strategy to drive Nordstrom banner growth," Erik Nordstrom said during the earnings call. "In April, we successfully la ...