跨境电商集拼带火义乌外贸！物流创新助商户“接住富贵”

Digital Trade and Innovation - Cross-border e-commerce has become a new driver for foreign trade growth, with a 10.5% year-on-year increase in import and export volume in the first half of the year, reaching 1.22 trillion yuan [2] - The proportion of cross-border e-commerce in total import and export value has slightly increased to 5.76%, up by 0.06 percentage points compared to 2023 [2] - Yiwu has optimized its logistics infrastructure, including the "Yiyongzhou" and "Yixinou" open channels, connecting to over 230 countries and regions globally [2] Logistics and Supply Chain Innovations - Yiwu has introduced innovative logistics models such as domestic consolidation warehouses and overseas warehouses, enabling point-to-point and door-to-door international logistics services [5] - New logistics routes like the "15-day delivery to the US West Coast" and "3-day delivery to South Korea" have been established, enhancing efficiency [5] - The "inspection before shipment" model has been implemented to address issues like cargo detention due to inspection delays, with plans for nationwide推广 [5] E-commerce and Market Growth - In the first half of 2024, Yiwu saw 65,700 new e-commerce entities, accounting for 76.5% of all new entities, with over 40% engaged in cross-border e-commerce [4] - The total number of registered e-commerce entities in Yiwu reached 652,100, with more than 40 independent cross-border e-commerce sites established [4] - The semi-hosted model on platforms like Temu, SHEIN, and TikTok has led to a 20% increase in consolidated container shipments to the US, driven by e-commerce platform stockpiling [4] Brand Building and Market Expansion - Merchants in Yiwu are transitioning from OEM to brand building, offering design services and customized product sets, which has increased both sales volume and prices [7] - Companies like RockBros have successfully built their own brands, with domestic and international business ratios shifting from 3:7 to 5:5, driven by the outdoor and cycling trends [7][8] - Yiwu is actively supporting brand development through initiatives like the "Zhejiang Export Famous Brand" certification and the establishment of an intellectual property service cluster [8] Business Environment and Government Support - Yiwu has become the county with the largest number of registered market entities in China, reaching 1.1036 million by May 2024 [9] - The government has implemented reforms to lower entry barriers and improve the business environment, encouraging more SMEs and individuals to participate in the market [9] - Financial services have been optimized for foreign traders, including personal business loans and housing loans, with efforts to improve payment and settlement convenience [10] Foreign Trade and Market Recovery - The recovery of foreign trade in Yiwu is supported by the stable development of new business models like "consolidation warehouses + shipping companies" [6] - The number of foreign nationals entering Yiwu is expected to reach 500,000 in 2024, returning to pre-pandemic levels, indicating a strong recovery in foreign procurement [6]