eBay Launches its First-Ever Pre-Loved Fashion Week in New York and London

Core Insights - eBay is launching the "Endless Runway" shows to promote pre-owned designer fashion, making it immediately shoppable and tapping into the growing demand for circular fashion [1][2] - The initiative aligns with eBay's commitment to sustainability in fashion, showcasing that authentic designer items can be accessible [1][2] eBay's Circular Fashion Commitment - In 2023, nearly $50 billion worth of secondhand luxury products were sold globally, driven by younger consumers seeking affordable luxury options [2] - Pre-loved and refurbished items account for 40% of eBay's gross merchandise volume, indicating strong consumer interest in sustainable fashion [2] - Global searches for "vintage" on eBay reached over 1000 times per minute in June 2024, highlighting the demand for pre-loved items [2] Fashion Week Collaborations - eBay is partnering with major fashion events like New York Fashion Week and London Fashion Week to showcase pre-loved items, connecting past and present fashion [3][6] - The Endless Runway shows will feature items from iconic designers and brands, making high-quality fashion accessible to a broader audience [3][6] Event Details - The eBay Endless Runway in New York will take place on September 5, 2024, featuring shoppable items from past collections [5] - The London presentation will occur on September 12, 2024, showcasing archival pieces from British designers [7] eBay's Market Position - eBay is positioned as a leader in the circular fashion space, being the first brand to present an entirely pre-owned offering at major fashion weeks [7] - The company enabled over $73 billion in gross merchandise volume in 2023, reflecting its significant role in the global marketplace [9]