Pfizer Follows Lilly's Example, Unveils DTC Service for Selling Drugs

Pfizer (PFE) is launching a new direct-to-consumer (DTC) website called PfizerForAll, which will allow patients to order its marketed products for COVID-19, influenza and migraine directly.How the New PFE Platform WorksThe digital pharmacy will offer a convenient home delivery option for Pfizer medicines through third-party pharmacies. The new website also provides access to scheduling same-day appointments with independent healthcare professionals, either in-person or online.PFE is also offering adult user ...