Keurig Dr Pepper Announces Multi-Year Sponsorship of the Men's and Women's Mexican National Teams in the U.S.

Core Insights - Keurig Dr Pepper has entered a multi-year partnership with Soccer United Marketing and the Federación Mexicana de Futbol, becoming an official partner for the U.S. tours of the Mexican Men's and Women's National Teams [1][2][5] Company Overview - Keurig Dr Pepper is a leading beverage company in North America with a portfolio of over 125 brands and annual revenue of approximately $15 billion [6] - The company holds leadership positions in various beverage categories, including soft drinks, coffee, tea, water, juice, and mixers [6] Partnership Details - The partnership will feature five brands popular among Hispanic consumers: Peñafiel®, Clamato®, Squirt®, 7UP®, and McCafé at Home, as U.S. beverage category sponsors for the Mexican National Teams [2][4] - The brands will be involved in consumer engagement experiences, including sampling opportunities and local retail market activations [3][4] Market Engagement - MexTour has an average attendance of nearly 60,000 per match over the last decade, with an estimated fan base of 60 million, making it one of the most successful sports properties in North America [4] - MexTour W is entering its third year in 2025 with an estimated fan base of 49 million, indicating strong interest and engagement [4] Strategic Importance - The partnership is seen as a compelling opportunity for both Keurig Dr Pepper and Soccer United Marketing to connect with the passionate Mexican soccer fanbase in the U.S. [5]