FAZE MEDIA & G FUEL REVIVE PARTNERSHIP, ANNOUNCE MULTI-YEAR SPONSORSHIP, LICENSING DEAL AND EQUITY STAKE FOR FAZE

Core Insights - G FUEL and FaZe Clan have announced a multi-year, multi-million-dollar sponsorship and licensing deal, marking one of the largest transactions in GameSquare's history [1][2] - The partnership includes an equity component for FaZe Media in G FUEL, emphasizing community-focused values and collaboration to enhance growth within the gaming ecosystem [1][3] - G FUEL will be the presenting sponsor for FaZe Clan's Subathon, a month-long streaming event, which will also see the FaZe House renamed to honor their historical partnership [2][4] Company Overview - G FUEL is recognized as a leading energy drink formula for gamers, offering a Zero Sugar product lineup that includes various energy and hydration formulas, and has a global social media presence of over 500 million followers [7] - FaZe Clan, established in 2010, is a prominent gaming organization that has built a vast community and represents a diverse roster of creators, aiming to inspire the next generation of gamers [9][10] - GameSquare Holdings, the parent company, focuses on connecting brands with Gen Z, Gen Alpha, and Millennial audiences through innovative media and technology solutions [12] Strategic Focus - The partnership aims to prioritize authentic content creation, moving away from corporate-branded content to foster organic creativity among FaZe's talent [4] - FaZe's live streaming viewership has tripled in July 2024, indicating a growing audience and engagement that the partnership seeks to capitalize on [4] - G FUEL's history of successful collaborations with influencers positions it well to continue innovating and launching new products tailored to the gaming community [5]