Prnewswireยท2024-09-03 12:18Core Insights - MINISO has opened its largest global flagship store in Jakarta, Indonesia, covering approximately 3,000 square meters and designed to resemble a "Dream Castle Amusement Park," featuring eight product categories and three themed IP zones, enhancing the shopping experience by integrating entertainment and retail [1] - The grand opening on August 31 set a new global single-day sales record of RMB 1.18 million (over USD 166,000) at a single MINISO store, indicating strong consumer demand for MINISO's innovative retail approach [1] - MINISO has rapidly expanded in Indonesia since entering the market in 2017, now operating over 300 stores nationwide, with plans for further expansion, solidifying its position in one of Southeast Asia's largest economies [3] Company Expansion - MINISO operates over 1,400 stores in Asia outside of mainland China as of June 2024, with recent openings including a Sanrio IP-themed store in Vietnam, highlighting the brand's growing presence in the region [4] - The company plans to open a Barbie IP Collection store in Malaysia and additional stores across Southeast Asia, aiming to accelerate its regional expansion [4] - MINISO's global expansion strategy has led to over 6,800 stores across five continents since opening its first international store in 2015, with a goal of opening 900 to 1,100 new stores annually over the next five years [5] Product and Brand Strategy - The flagship store in Jakarta embodies MINISO's "Super IP + Super Store" concept, merging globally recognized intellectual properties with a state-of-the-art retail environment [1] - The launch of the Lucky 7 Perfume series at the flagship store's grand opening featured popular Indonesian actress Prilly Latuconsina, enhancing brand engagement through celebrity interaction [2] - MINISO focuses on providing a relaxing and engaging shopping experience, with aesthetically pleasing design, quality, and affordability at the core of its product offerings [6]