Anghami (US:ANGH) Prnewswire·2024-09-04 11:13Core Insights - Anghami, a leading multimedia streaming platform in the MENA region, reported an 18.3% growth in its video streaming subscriber base following its transaction with OSN+ [1][2] Subscriber Growth and Premium Adoption - The video streaming user base increased by 18.3% as of the end of July 2024, driven by the premiere of "House of the Dragons" Season 2 [2] - 47% of new subscribers chose the newly launched Premium 4K plan, indicating a strong demand for high-quality content in the MENA market [2] Strategic Initiatives Driving Growth - Partnerships: Cross-selling initiatives have expanded reach, including free OSN+ trials for Anghami users with conversion rates exceeding 30%. A partnership with Noon offers OSN+ benefits to Noon One customers, and collaboration with Mobily KSA bundles Anghami Plus and OSN+ in their Postpaid XStream packages [3] - Content Expansion: An exclusive multi-year agreement with Warner Bros. Discovery enhances OSN+ with premier Max Originals and Warner Bros films, including notable titles like "The Penguin" and "Dune: Part 2" [3] - AI-Powered Personalization: OSN+ has implemented AI algorithms for tailored content recommendations, increasing content diversity consumption by intelligently curating offerings [3] Commitment to Innovation and Growth - Anghami aims to solidify its position as the premier entertainment streaming platform in the MENA region through continuous innovation and growth strategies [4] Company Overview - Anghami is the leading multimedia technology streaming platform in the MENA region, offering a comprehensive ecosystem of premium video, music, podcasts, and more. Since its launch in 2012, it has digitized MENA's music catalog and formed a digital entertainment powerhouse with OSN+ in April 2024 [5] - Anghami boasts over 18,000 hours of premium video content and 100+ million songs and podcasts, with a user base exceeding 120 million registered users and 2.5 million paid subscribers [5]