Makers of HORMEL® Pepperoni Encourage and Reward Fans for Taking PTO to Celebrate National Pepperoni Pizza Day

Core Insights - Hormel Foods is promoting National Pepperoni Pizza Day on September 20, encouraging fans to take "Pepperoni Time Off" to indulge in their favorite pepperoni pizza [1][3][5] - The campaign includes a sweepstakes for a chance to win the Ultimate HORMEL® Pepperoni Pizza Vacation to New York City or Chicago during National Pizza Month in October [2][4] Company Overview - Hormel Foods Corporation, based in Austin, Minnesota, generates over $12 billion in annual revenue and operates in more than 80 countries [8] - The HORMEL® Pepperoni brand is the number one selling pepperoni brand in the United States, recognized for its quality and flavor [7] Marketing Strategy - The campaign aims to engage consumers by allowing them to declare their intention to take time off work to enjoy HORMEL® Pepperoni pizza, promoting social sharing through the hashtag PepperoniTimeOff [4][5] - Hormel Foods emphasizes the unique offerings of HORMEL® Pepperoni, including various shapes and flavors, to cater to diverse consumer preferences [5][7]