How To Boost PR Impact (Featuring Gini Dietrich)

Core Insights - The PESO Model© is transforming how organizations craft and distribute news, emphasizing the integration of paid, earned, shared, and owned media [1][3] - A webinar on September 12, 2024, will provide insights on applying the PESO Model© to news releases and measuring their impact [1][2] Group 1: Webinar Details - The webinar will feature Gini Dietrich, the creator of the PESO Model©, and Adam Christensen, CMO at Notified [2] - Attendees will learn to measure the effectiveness of news releases using the PESO Model© and utilize key metrics for actionable insights [1][3] - The event is essential for PR professionals looking to enhance communication strategies and create impactful news releases [3] Group 2: Importance of the PESO Model© - The PESO Model© provides a framework for integrating different media types, enhancing credibility, and maintaining consistent messaging [3] - By combining these media types, PR professionals can effectively measure the success of their campaigns [3]