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Trade Desk Set To Capitalize On Connected TV Boom And Retail Media Growth, Analysts Predict Big Gains
The Trade DeskThe Trade Desk(US:TTD) Benzingaยท2024-09-04 17:47

Group 1 - The Trade Desk, Inc. (TTD) shares are experiencing an upward trend, with a Buy rating initiated by B of A Securities analyst Jessica Reif Ehrlich and a price target set at $135 [1] - TTD is strategically positioned in the growing Connected TV (CTV) and Retail Media advertising markets, which are expected to see global growth in the coming years [1][2] - The company's culture of innovation and clear vision enhances its competitive edge in programmatic advertising, even in the face of competition from major tech firms [1] Group 2 - TTD's focus on identity solutions, such as UID 2.0, not only benefits the company but also plays a crucial role in promoting a more open internet within the industry [1] - The linear advertising market, valued at over $60 billion, is facing challenges and is likely to lose market share, creating opportunities for TTD in CTV and other digital sectors [2] - Significant growth drivers for TTD include the expanding Retail Media market, audio advertising, and international opportunities, with expected revenue growth of approximately 23% CAGR and EBITDA growth of around 27% CAGR over the next three years [2]