Introducing ShopSimon™: Brands You Love. On Sale. 24/7.

Core Insights - Simon® has launched and rebranded its online outlet marketplace as ShopSimon, aiming to enhance the omnichannel shopping experience [1][2] - ShopSimon features premium and luxury sale-priced products from over 360 retailers, including well-known brands like adidas, Hugo Boss, and Puma [1][2] - The platform builds on the success of Shop Premium Outlets, which has seen consistent growth since its inception in 2019 [2] Company Strategy - The integration of online shopping with Simon's extensive network of malls and outlets is designed to create a seamless omnichannel experience [2][3] - Retailers participating in ShopSimon have control over their product assortment, pricing, and marketing, allowing for a tailored approach to inventory management [2][3] - The platform aims to enhance consumer engagement through features like image and color search, hyper-personalization, and recommendations [3] Market Position - Simon boasts over 2 billion annual visits to its retail destinations and 153 million annual website visits, positioning it strongly in the retail market [4] - The company operates more than 3,000 engaged retailers, leveraging its real estate portfolio and retailer relationships to create curated shopping experiences [3][4] - Future enhancements to ShopSimon will include the ability for consumers to pick up products the same day, further merging online and in-person shopping [3]