JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS

Core Insights - Johnnie Walker is launching a series of partnerships to redefine whisky enjoyment and expand its cultural impact, starting with the 76th Emmy® Awards as the Official Spirits Partner [1][2] - The brand aims to inspire a new generation of whisky drinkers through collaborations in culinary arts, entertainment, and fashion [1] Company Initiatives - Johnnie Walker Blue Label experiences will feature bespoke cocktail pairings created in collaboration with Emmy-winning actor Ebon Moss-Bachrach, chef Courtney Storer, and mixologist Charles Joly [1][2] - The partnership seeks to challenge traditional whisky norms and enhance dining experiences with modern sophistication [1][2] Culinary Pairings - Three unique cocktail pairings have been developed for the Emmy celebrations: - Caramelized Onion Burger paired with Elegance in Motion (a reimagined Whisky Sour) [2] - Steak Frites Bite paired with Dressed For Success (an elevated twist on a Rob Roy) [2] - Chicago-Style Burger paired with Lights, Coffee, Action! (a frozen coffee twist on the Espresso Martini) [2] Consumer Engagement - Following the Emmy Awards, Johnnie Walker invites fans to explore the 'Blue List', a curated selection of bars and restaurants offering Blue Label cocktails inspired by the new pairings [2] - The brand encourages engagement in major cities like California, New York, Miami, and Chicago [2] Brand Background - Johnnie Walker is the world's number one Scotch Whisky brand, with nearly 19 million cases sold annually, making it the most popular Scotch Whisky globally [2]