Domino's® is Saying No to Shrinkflation by Launching MOREflation

Core Insights - Domino's Pizza is countering the trend of shrinkflation by offering customers more food for the same price through a new promotion called MOREflation [1][4] - The MOREflation deal allows online customers to mix and match any two or more medium two-topping pizzas for $6.99 each, with the option to upgrade one pizza to a large for free from September 9-29, 2024 [1][3] Company Strategy - The company aims to provide great-tasting, affordable meal options in response to high inflation, differentiating itself from competitors who are reducing product sizes [4] - Domino's has enhanced its loyalty program, Domino's Rewards, to allow members to earn free items more frequently, and has introduced innovative programs like Carryout Tips and Emergency Pizza to add value for customers [5] Market Position - Founded in 1960, Domino's is the largest pizza company globally, with over 20,900 stores in more than 90 markets and global retail sales exceeding $18.7 billion for the trailing four quarters ended June 16, 2024 [7] - The company generates over 85% of its U.S. retail sales through digital channels, showcasing its strong online presence and innovative ordering platforms [7]