Prnewswireยท2024-09-10 02:45Core Insights - MINISO has opened its first Sanrio-themed store in Australia on September 7, 2024, located on George Street in Sydney, marking its first flagship store in the country [1][3] - The store features over 2,500 SKUs, with more than 70% of its offerings being IP products, including nearly 30% dedicated to Sanrio characters [1] - The store achieved record sales per square meter during its opening weekend, indicating strong market demand [1] Store Location and Accessibility - The new flagship store is situated in a prime location in Sydney, surrounded by major retail areas and attractions, ensuring a steady flow of foot traffic [2] - George Street is recognized as one of the busiest streets in the city center, enhancing the store's visibility and accessibility [2] Marketing and Promotions - To celebrate the store launch, MINISO introduced a limited-edition reusable shopping bag inspired by Australia's kangaroo, which was gifted to customers who spent a specified amount on opening day [3] - A creative video campaign was released to promote the Kroo Bag, inviting Australians to engage with the brand [3] Expansion Strategy - This store is MINISO's second overseas Sanrio-themed location, following the successful launch in Indonesia, indicating the brand's commitment to global expansion [3] - MINISO plans to continue expanding its presence in Australia, targeting key cities and enhancing store design and product offerings [4] - The brand aims to create a joyful shopping experience and spread its Joy Philosophy to a broader audience in Australia [4]