Kellanova's Cheez-It® Brand Arrives in the UK & Ireland to Delight European Tastebuds

Core Insights - Kellanova has launched its Cheez-It snacks in nearly 7,000 grocery stores across the UK and Ireland, featuring a reformulated recipe tailored to European taste preferences [1][2] - The Cheez-It brand is recognized as a billion-dollar global snacks brand, with ambitions to drive category growth in Europe [3][4] Product Details - Cheez-It Snap'd is introduced with an extra thin, crispy texture and made with 100% real cheese, reduced sodium, and saturated fat to meet European nutritional guidelines [6][7] - The product is available in three flavors: Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion, with various pack formats to cater to different consumer needs [6][3] Marketing Strategy - Kellanova is supporting the launch with a nearly $20 million integrated marketing campaign across multiple channels, including TV, social media, and radio, aimed at creating brand engagement [4][5] - The campaign is designed to highlight Cheez-It's unique sensory experience and to generate consumer awareness [4] Market Insights - A survey indicated that 20% of European adults consume cheese daily, with a growing demand for spicy flavors, evidenced by a 23% growth in spicy flavor preferences from 2019 to 2023 [5][6] - Kellanova's strategy reflects a commitment to local consumer preferences and adherence to health standards, aligning with its global mission to support wellbeing [7][8] Company Overview - Kellanova, a leader in global snacking, reported net sales of $13 billion in 2023 and aims to become the world's best-performing snacks-led powerhouse [8][9] - The company is committed to promoting sustainable food access and aims to create better days for 4 billion people by 2030 [9]