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Why Rumble Stock Was Sliding Today
Rumble Rumble (US:RUM) The Motley Foolยท2024-09-11 19:56

Core Viewpoint - Rumble's stock price declined significantly following the presidential debate, reflecting investor sentiment regarding Donald Trump's political standing and its potential impact on the platform's user base and advertising revenue [1][2][3]. Company Performance - Rumble's stock fell by 6.7% as of 2:04 p.m. ET, while Trump Media & Technology experienced a 12.9% drop in the same timeframe [2]. - The company reported $79 million in revenue over the last four quarters but is facing a substantial operating loss of $150 million during that period [6]. Market Influence - Rumble's relevance is closely tied to Donald Trump's influence and the conservative political movement, with the platform primarily attracting content from Trump-supporting voices [3][5]. - Following the debate, Trump's chances of winning the presidency decreased from 52% to 47%, indicating a significant shift in investor confidence [4]. Competitive Landscape - Rumble, founded in 2013 as an alternative to YouTube, is struggling to gain scale and profitability in a market dominated by YouTube, especially if Trump's political campaign falters [5][6]. - The platform is seen as a refuge for conservatives seeking alternatives to mainstream social media, but its future growth may be jeopardized by the political climate [5].