Why Unity Software Stock Suddenly Popped Today

The company is tossing an unpopular fee but prices are still going up. Shares of Unity Software (U 9.79%) were slightly down in early trading on Thursday. But just before noon ET, the stock suddenly popped due to a big announcement regarding its pricing structure. As of 2:30 p.m. ET, Unity stock was up about 12%. Unity waves the white flag on runtime fees Many of Unity's customers use its software to create mobile games and monetize them. And the company has long sold its software as a subscription, chargin ...