Akamai Puts Media Companies Back in Control with New Workflow Capabilities

Core Insights - Akamai has introduced new video workflow capabilities aimed at providing media companies with greater choice and control over their video delivery processes, addressing frustrations with centralized cloud models [1][4] - The company emphasizes an open platform that allows media companies to select their preferred workflow components, avoiding vendor lock-in and associated costs [2][4] Industry Trends - A significant portion of media and entertainment businesses (73%) are considering moving away from large, legacy cloud providers due to cost pressures, indicating a shift towards more portable, cloud-native solutions [3] - A Forrester Consulting study revealed that 75% of respondents find it critical to have flexibility in deploying compute resources closer to end users while maintaining central management [3] Company Developments - Akamai's distributed cloud platform now supports multicloud architectures, enabling customers to leverage various products and services without vendor lock-in, thus enhancing their cloud service usage as they grow [4] - The company has integrated NVIDIA-based GPUs into its cloud solutions, enhancing the efficiency and cost-effectiveness of media and entertainment companies in building scalable architectures [5] Event Participation - Akamai is showcasing its cloud-based media delivery, computing, and security capabilities at IBC 2024 in Amsterdam from September 13-16, providing an opportunity for industry stakeholders to engage with its offerings [6]