Kohl's Aims to Refine Its Image as a Top Value Hub for Families

In the face of a tough retail environment, Kohl's is reshaping its identity to feature its value-driven appeal for the entire family. With sales slipping and consumers tightening their belts, the retailer is doubling down on its promise of affordability, hoping to transform current challenges into opportunities for deeper customer connections and growth. On the heels of a disappointing second-quarter performance, which saw net sales slip 4.2% and comparable sales fall 5.1%, Kohl's CEO Tom Kingsbury told inv ...