Haleon Selects PubMatic as Supply Optimisation Partner to Enable More Effective, Sustainable Media Buying

Core Insights - PubMatic has launched a new collaborative approach to supply path optimization (SPO) for Haleon, aiming to enhance efficiency and sustainability in digital advertising [1][2] - Haleon has selected PubMatic as a preferred supply partner to streamline access to video, display, and connected TV (CTV) inventory globally [2][3] - The partnership focuses on maximizing commercial efficiency, transparency, and data-driven insights while reducing carbon emissions related to Haleon's media investments [3][4] Company Overview - PubMatic is an independent technology company that delivers digital advertising's supply chain of the future, empowering digital content creators to control access to their inventory and increase monetization [5] - Haleon is a global leader in consumer health, with a diverse product portfolio that includes categories such as Oral Health, Pain Relief, and Vitamins, Minerals, and Supplements (VMS) [6]