CENTURY 21 REAL ESTATE RELEASES NEW RESEARCH ON THE MINDSET OF TODAY'S HOMEBUYERS AND WHAT IS DRIVING THEIR DECISIONS

Core Insights - The study by Century 21 Real Estate LLC highlights that community and connection are central to homebuyers' decisions, with 88% willing to compromise on their dream home for a perfect community [1][2] - Recent homebuyers report positive feelings during the homebuying process, with 56% feeling excitement, 47% joy, 44% hope, and 34% pride [1] - A significant 65% of recent homebuyers feel a stronger connection to their community after moving [1] Community Focus - The study emphasizes that nearly one-third of homebuyers plan to engage in civic activities or entrepreneurship to impact their new communities [1] - For Hispanic Americans, 89% prioritize community connection, with 39% expressing pride in the homebuying process, indicating a desire to nurture their family's future within a supportive community [1] Role of Real Estate Agents - 92% of recent/intending homebuyers believe it is important for their agent to have insights into future community growth [2] - The role of real estate agents is evolving to include not just facilitating transactions but also helping clients envision their future in new communities [2] Study Methodology - The study was conducted by Ipsos with a sample of 1,041 recent or intending homebuyers, including subsets for Hispanic, Gen Z, and Millennial respondents [3]