If I Could Only Buy 1 E-Commerce Stock During the Next Market Sell-Off, This Would Be It (Hint: It's Not Amazon)

Core Viewpoint - eBay is an e-commerce stock that is currently outperforming the broader market, despite being overshadowed by larger competitors like Amazon and Walmart [1] Group 1: Market Performance - The S&P 500 and Nasdaq Composite have rebounded sharply in 2023, with gains of approximately 17% year to date, but have recently experienced notable selloffs [2] - eBay's stock has reached a 52-week high of $64, outperforming the broader market over the last month [2] Group 2: Share Buybacks - eBay has been actively repurchasing shares, buying back $1.4 billion in 2023 and an additional $1.5 billion in the first half of 2024, reducing its outstanding share count by nearly 10% [4] Group 3: Valuation - eBay's current price-to-earnings (P/E) ratio is 12.3, which is among the lowest compared to other leading e-commerce stocks, and its forward P/E of 13.2 is significantly lower than the S&P 500's forward P/E of 22.6 [5] - The disparity in valuation multiples suggests that investors may perceive eBay's prospects as less enticing compared to its larger, more diversified peers [5] Group 4: Future Outlook - With inflation cooling down, there is potential for renewed enthusiasm in e-commerce stocks, making eBay an attractive buy, especially during market downturns [6]