MY GYM AND SKECHERS LAUNCH SKECHERS KIDS MONTH

Core Viewpoint - My Gym and Skechers have launched the first-ever Skechers Kids Month, providing engaging activities and promotions centered around the Skechers Hands Free Slip-ins® collection for children [1][2][6]. Group 1: Event Details - The Skechers Kids Month event runs until the end of September and includes various fun activities and giveaways at My Gym locations across North America [1][2]. - Families can participate in enter-to-win giveaways, receive exclusive digital coupons, and enjoy custom shoe coloring pages [3]. - The event features curriculum integration with My Gym's programs and immersive branding experiences throughout the gym [3][4]. Group 2: Addressing Family Needs - The partnership aims to alleviate the common challenge families face with shoe changes during My Gym classes, providing a hassle-free solution with Skechers Hands Free Slip-ins [4]. - This footwear solution simplifies the process for parents, allowing children to easily put on shoes without assistance [5]. Group 3: Expected Impact - The collaboration is anticipated to enhance brand awareness, attract new customers, and foster direct connections with families [6]. - The initiative is designed to create a relevant and engaging experience for young families, strengthening the relationship between the brands and their target audience [6]. Group 4: Company Background - My Gym has over 600 locations worldwide and has been a leader in children's fitness for over 40 years, offering programs that promote physical development [7]. - Skechers, a Fortune 500® company, designs and markets a wide range of footwear and accessories available in 180 countries, with approximately 5,200 retail stores [8].