Clear Channel Outdoor, Circana Alliance Delivers CPG Brands Greater Measurability, Insights & Performance for the OOH Ad Spend

First-to-Market Innovation Pushes Out-of-Home's Boundaries, Drives Measurable Results and Impact for CPG Advertisers NEW YORK, Sept. 17, 2024 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced it has teamed up with Circana™, a leading advisor on the complexity of consumer behavior, to deliver comprehensive lift measurement for OOH via CCO's RADAR® suite of solutions. Through this new partnership, consumer packaged goods (CPG) adve ...