Snap is introducing an AI video generation tool for creators

Core Insights - Snapchat introduced a new AI video generation tool for creators, allowing them to create videos from text and soon from image prompts [1] - The tool is currently in beta for a small subset of creators and will include watermarks on generated content [1] - Snap aims to inform users when AI is used in content creation through icons and context cards [1] Company Positioning - Snap's AI video tool is ahead of competitors like TikTok and Instagram, which have not yet released similar text-to-video generators [2] - Meta's Make-A-Video tool, announced in 2022, has not been made publicly available, giving Snap a potential competitive edge [2] - The company is positioning itself against startups like Runway and established firms like OpenAI and Adobe, which plan to release their own text-to-video generators [2] Safety Measures - Snap has implemented safety evaluations and testing for its AI models to prevent harmful content generation [2] - Additional safety measures are in place during model training, prompt creation, and output stages [2]