Snap unveils $1,200 high-tech glasses that will let you alter reality in bid to win tech race

Core Insights - Snap has launched an upgraded version of its Spectacles augmented-reality glasses, emphasizing the potential of wearable devices in enhancing real-world experiences [1][3] - The new Spectacles are developed in partnership with Qualcomm and OpenAI's ChatGPT, allowing users to overlay digital images and filters onto their surroundings [1] - Snap's stock dropped 2% following the announcement, despite a prior increase of 10.8% over the previous five days, and is down 41.8% year-to-date [1] Product Features - The fifth generation of Spectacles is powered by a new operating system called Snap OS, which enhances user interaction through hand and voice recognition [3] - The glasses feature a bulky design to accommodate two Qualcomm chips and tiny projectors, with controls including a video capture button and a power button [3] - Transition lenses allow the glasses to function well in both indoor and outdoor settings, although reviews indicate a lack of sufficient applications for users [6] Market Context - Snap's business model primarily relies on digital advertising, and previous iterations of Spectacles have not significantly boosted revenue [1] - Competitors like Meta are also advancing in the AR space, with plans to unveil their own AR glasses soon [1]