Workflow
Quad and the Quadracci family's Windhover Foundation deepen commitment to The BrandLab
Quad/GraphicsQuad/Graphics(US:QUAD) Prnewswireยท2024-09-18 13:00

Core Insights - Quad/Graphics, Inc and the Windhover Foundation announced a new three-year, $1 million investment in The BrandLab to create career opportunities for diverse youth in marketing [1][2] - The partnership aims to enhance The BrandLab's programs, including increasing BIPOC youth exposure by 20% and internship placements by 40% by 2027 [2][3] Investment and Commitment - The new investment builds on a previous three-year, $1 million commitment made in 2021 to support The BrandLab's expansion in Milwaukee [1] - Quad's investment will support the enhancement of Fearless Workshops and events to introduce high school students to marketing careers [2] Scholarship Program - A new scholarship program has been established to support students pursuing degrees in marketing or advertising, including the Future Innovators Scholarship for Milwaukee youth [3] - The 2024 scholarship recipient is Cristal Ortiz, a junior at the University of Wisconsin-Madison, highlighting the program's impact on first-generation students [3] Impact and Achievements - Since its founding in 2009, The BrandLab has placed over 500 interns in various corporations and agencies, with a 94% full-time employment rate for recent graduates [3] - In the last three years, Quad has helped establish 35 partner relationships and placed 81 interns in Milwaukee [4] Company Overview - Quad is a global marketing experience company employing approximately 13,000 people across 14 countries, serving around 2,700 clients [6] - The company focuses on various industry verticals, including retail, consumer packaged goods, financial services, and health [6]