Checking in with 2 Energy Drink Stocks

Core Insights - Jefferies reports that Red Bull's new flavors are gaining market share from Celsius Holdings Inc and Monster Beverage Corp [1] - Short interest in Celsius stock is significant at 16% of its available float, while Monster's short interest is at 4% [1] Celsius Holdings Inc - Celsius stock has underperformed, reaching a 52-week low of $31.55 on September 6 [1] - The stock is currently down 1.4% at $34.33, contributing to a year-to-date deficit of 37% [1] - The 20-day moving average has guided Celsius lower since May, with recent pressure at the $35 level [1] Monster Beverage Corp - Monster Beverage stock has trended upward since its 52-week low of $43.32 on August 8, currently up 1.9% at $52.02 [1] - Despite the recent uptick, Monster stock is still down 9.7% in 2024 [1] - The $52 level has previously rejected the shares in late July and early August, indicating potential resistance [1]