Hertz Announces Lauren Fritts as Senior Vice President and Chief Communications Officer

Core Insights - Hertz Global Holdings, Inc. has appointed Lauren Fritts as Senior Vice President and Chief Communications Officer, effective September 30, 2024, to enhance the company's global communications strategy [1][2] - Fritts brings nearly two decades of experience in communications and marketing, having previously served as Chief Corporate Affairs and Marketing Officer at WeWork, where she led a comprehensive global strategy [2][4] - Hertz aims to strengthen its brand narrative and corporate reputation under Fritts' leadership, focusing on operational performance and customer experience [2][3] Company Overview - Hertz operates the Hertz, Dollar, and Thrifty vehicle rental brands across multiple regions, including North America, Europe, and Asia, making it one of the largest vehicle rental companies globally [5] - The Hertz brand is recognized worldwide, and the company also owns the Firefly vehicle rental brand and Hertz 24/7 car sharing business [5]