Peloton's New Marketing Campaign to Promote Breadth of Fitness Offerings

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we were hitting some diminishing return in our previous strategy, because we’ve been talking to the same people with very similar messages,” Peloton Chief Marketing Officer Lauren Weinberg told the Wall Street Journal (WSJ) in a report posted Friday (Sept. 20).Weinberg, who was previously CMO of Intuit’s QuickBooks and at Square, joined Pelot ...