Levi's teases Beyoncé collaboration as denim trend takes hold

Beyoncé at the 2024 iHeartRadio Music Awards held at the Dolby Theatre in Los Angeles on April 1, 2024. Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram. The brand's shares briefly popped after the update and were last up about 1% Monday. The post included an image of a woman wearing a cowboy hat and riding a horse with the caption "INTRODUCING: A New Chapter." Aside from the allusions to Beyoncé's latest album, "Cowboy Carter," Levi's a ...