Prnewswire·2024-09-25 00:00Group 1: Travel Trends and Destinations - Chinese travellers are increasingly exploring lesser-known destinations, with significant booking growth in cities like Yokohama, Takayama, and Ito in Japan, and Granada and Seville in Europe [5][3] - The top outbound destinations for Chinese travellers include Japan, Thailand, South Korea, and several others, with a notable drop in average air ticket prices [2][3] - Long-haul travel is on the rise, with destinations such as Australia, the United States, and several European countries seeing longer stays, often exceeding 10 to 14 days [3][4] Group 2: Accommodation Preferences - There is a growing preference for high-quality, mid-tier accommodations among travellers, with 5-star hotel bookings in Europe experiencing nearly three times the year-on-year growth compared to Asia-Pacific [2][3] - Hotel bookings are peaking around the Golden Week holiday, with an average length of stay exceeding seven days [1][4] Group 3: Visa Applications and Travel Planning - Travellers are planning further in advance, submitting visa applications an average of 68 days before their trips, which is 29 days earlier than the previous year [4] - The top countries for visa applications during the National Day holiday include Japan, South Korea, and the United States [4] Group 4: Live Entertainment Impact - Live entertainment is significantly influencing travel trends, with a high percentage of millennials attending concerts and events during the holiday period [6][7] - Hotels near concert venues in Singapore have seen a 214% increase in unique views, indicating a strong demand for proximity to entertainment events [7] Group 5: Inbound Tourism Dynamics - There is a notable increase in inbound tourism, with many top outbound destinations also serving as major inbound markets for China [8] - Thailand and Singapore rank high in inbound tourism, benefiting from mutual visa exemptions with China [8]