Wendy's Is Treating Fans to a Sweet Frosty Fix When and Where They Need It Most

Core Points - Wendy's is offering $1 Frosty treats nationwide through September 30, 2024, to attract customers during ice cream machine downtimes at competitors [2][5] - The initiative is based on data from McBroken.com, which identified cities with the highest ice cream machine outages, including Chicago, Houston, Las Vegas, New York, and Los Angeles [2][5] - Wendy's aims to provide a reliable dessert option for customers when they experience cravings, especially during peak hours when competitors' machines are often unavailable [3][5] Company Overview - Wendy's was founded in 1969 by Dave Thomas and is known for its made-to-order square hamburgers and signature items like the Frosty dessert [6] - The company operates over 7,000 restaurants worldwide and is committed to quality and making a positive difference in the community [6] - Wendy's supports the Dave Thomas Foundation for Adoption and employs hundreds of thousands of people through its franchise network [6]