Core Insights - Reborn Coffee Inc. has announced a strategic joint venture with Gaingan Humantech Co. LTD to open three new locations in Bangkok, Thailand, aiming to expand its presence in the Southeast Asian coffee market [1][3] - The flagship location will be at One Bangkok, a major mixed-use development that integrates modern urban living with culture and green spaces [2] - Thailand's coffee market has experienced over 20% growth in consumption over the past five years, with a projected compound annual growth rate (CAGR) of 9.2% through 2025 for coffee consumption in Southeast Asia [3][4] Company Strategy - The joint venture is designed to foster a vibrant local coffee culture and innovate in coffee, tea brewing, and specialty bakery offerings, positioning Reborn Coffee as a leader in the premium beverage market in Thailand [3] - The Southeast Asian coffee market is projected to exceed $6 billion by 2025, presenting significant opportunities for Reborn Coffee to establish itself as a market leader [4] - The initial launch will occur at three high-traffic locations, including One Bangkok, with plans for further expansion in the coming years [5]
Reborn Coffee Announces Strategic Joint Venture to Open Three New Locations in Bangkok, Thailand, with One Bangkok Selected as Flagship Location