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Perrigo Announces Good Start® and Dr. Browns® Brand Partnership and Launch of Infant Formula Portfolio
PerrigoPerrigo(US:PRGO) Prnewswire·2024-09-26 12:30

Core Insights - Perrigo Company plc has announced a new brand partnership with Dr. Brown's to launch a portfolio of infant formula solutions under the Good Start® | Dr. Brown's™ brand, aimed at providing trusted nutrition for infants [1][2][4] Group 1: Partnership Details - The partnership combines the strengths of Good Start®, a trusted infant formula brand for over 50 years, and Dr. Brown's®, known for its pediatrician-recommended baby bottles [1][2] - The new product line will include Soothe Pro™, Gentle Pro™, and Soy-ease Pro™ infant formulas, all designed to address common feeding issues such as fussiness and gas [2][4] Group 2: Product Features - Soothe Pro™ is formulated with probiotic L. reuteri to help reduce fussiness from the first bottle, providing complete nutrition for babies experiencing gas and spit-ups [2][4] - Gentle Pro™ promotes easy digestion and softer stools, containing the probiotic B. lactis, similar to those found in breast milk [2][4] - Soy-ease Pro™ is a milk and lactose-free option made with 100% plant-based proteins, catering to babies with milk or lactose sensitivity [2][4] Group 3: Market Availability - The Good Start® | Dr. Brown's™ infant formulas are now available at major retailers including Walmart, Amazon, and Kroger, enhancing accessibility for parents [3][4]