Why Southwest Airlines Stock Is Taking Off Today

The company raised guidance, and offered an upbeat outlook.Southwest Airlines (LUV 6.83%) raised its third-quarter forecast today and announced a series of steps designed to revitalize its business model. Investors are climbing on board, sending Southwest shares up as much as 11.4% on the day, and up 7.6% as of 1 p.m. ET.Building a better airlineSouthwest is an airline pioneer, but the company has been flying through turbulence in recent years. The shares have lost more than 40% of their value over the past ...