Mondelēz International Joins Forces with Accenture and Publicis Groupe to Advance AI-Powered Marketing Capabilities

Core Insights - Mondelēz International has launched a new platform aimed at enhancing global marketing capabilities through the use of artificial intelligence (AI) and generative AI (gen AI) [1] - The collaboration with Accenture and Publicis Groupe will facilitate the rapid creation of personalized marketing content, including text, images, and videos, to adapt to changing consumer preferences [1][2] - The platform is designed to provide real-time data insights and improve decision-making processes across the company [1][3] Company Overview - Mondelēz International reported net revenues of approximately $36 billion in 2023 and operates in over 150 countries with well-known brands such as Oreo, Cadbury, and Toblerone [6] - The company is a member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index, indicating its significant market presence and commitment to sustainability [6] Partnership Details - Accenture will assist in scaling the new platform through employee training and adoption strategies, leveraging its expertise in digital transformation [1][2] - Publicis Groupe will lead the execution of the platform, focusing on building the gen AI foundation for creative assets [2][3] - Both partners aim to redefine consumer goods marketing by enhancing personalization and improving operational efficiencies [2][3]