Build-A-Bear Celebrates the Month of "OctoBEAR" with Second Wave of Halloween Collectibles

Core Insights - Build-A-Bear Workshop is launching an expanded Halloween collection on October 1st, including the return of the popular Pumpkin Kitty, aimed at both children and the growing "kidult" demographic [1][3][4] - The "kidulting" trend has led to a significant increase in sales among teens and adults, now representing the largest segment in the toy industry for the 18+ demographic [4] - The company reported consolidated total revenues of $486.1 million for fiscal 2023, highlighting its strong market presence and brand appeal [6] Product Launch and Consumer Engagement - The highly anticipated Pumpkin Kitty will be available for make-your-own experiences in participating locations across the United States, Canada, and the United Kingdom [3] - The previous release of Pumpkin Kitty sold out quickly, generating a waitlist of over 55,000 names, indicating strong consumer interest [3] - The Halloween collection includes products inspired by Disney Tim Burton's "The Nightmare Before Christmas" and Día de los Muertos bears, appealing to a wide range of consumers [2][4] Market Trends and Company Strategy - The company has seen a notable increase in sales from teens and adults, influencing product concepts and designs, particularly in its exclusive online area called "The Bear Cave" [4] - Build-A-Bear's interactive retail experience fosters emotional connections with consumers, contributing to its multi-generational brand appeal [5] - The brand's communications campaign, "The Stuff You Love," celebrates over 25 years of creating cherished memories, reinforcing its market position [6]