Kellogg(US:K) Prnewswire·2024-10-01 12:00Core Insights - Pop-Tarts has launched the Crunchy Poppers Pullover, a unique jacket that celebrates the brand's new crunchy snack, the Pop-Tarts Crunchy Poppers [1][2][4] - The collaboration with designer Andrew Burgess (@Wandythemaker) emphasizes a blend of fashion and food culture, particularly in the context of the upcoming Pop-Tarts Bowl [2][4][5] Product Details - The Crunchy Poppers Pullover features reinforced fabrics that create a crunching sound, gemstone "crunchlettes" on the sleeves, and comes in two colorways inspired by the flavors of Crunchy Poppers: Frosted Strawberry Crunch and Frosted Brownie Crunch [3] - Each jacket includes functional pockets, allowing fans to carry their snacks conveniently [3] Marketing and Sales Strategy - The jackets will be available for purchase starting October 4, 2024, at a price of $120, with a limited supply [5] - The brand aims to integrate itself into football culture, promoting the jackets in conjunction with the Pop-Tarts Bowl scheduled for December 28, 2024 [5] Company Background - Kellanova, the parent company of Pop-Tarts, reported net sales of $13 billion for 2023 and is focused on becoming a leading snacks-led powerhouse [6] - The company has a legacy of over 100 years and includes a diverse portfolio of brands such as Pringles, Cheez-It, and Eggo [6]