Sonos outlines turnaround plan following app disaster
SONOS(SONO) TechCrunch·2024-10-01 12:35
Sonos' May app relaunch will be studied as a business school cautionary tale for years to launch. The home audio firm prioritized netting new customers over its existing loyal fanbase as it added the Ace headphones to its product portfolio. The result was a bug-filled release that has led to missed revenues and a layoff round of 100+. Subsequent product releases have reportedly also been delayed. Repercussions are still being felt as October dawns. On Tuesday, however, the company laid out a plan it hopes w ...